SYNERGY’S NEW TECH TOOL: WIN-WIN FOR ALL!
Synergy Realty Network (Brentwood, TN), under the independent ownership of visionaries Dwane and Michelle Crews, is launching the Buyer Graph initiative, a tech tool powered by RealScout, a private, agent-branded collaborative search platform which is rapidly transforming how consumers work with agents. This platform enables brokerages to share powerful anonymized buyer data that allows buyers, sellers and their agents to fiercely compete at every level of moving real estate … pricing strategies, inventory availability (even if not yet on the market), unprecedented searching techniques, getting the best deals for consumers.
Nashville is the latest market to get a Buyer Graph, following Denver, northern Colorado, New York City, San Francisco, Silicon Valley and Orange County, California. The platform distills aggregated data from homebuyers to determine market insights, ideal price points and other information for agents. It also gives buyers a better sense of what their competition is looking at and their buying ability. All of the brokerages involved will be able to securely collaborate on the collected data. RealScout President Andrew Flachner said, “Not only will this deliver a better consumer experience, we hope it will streamline marketing and decision-making throughout the market.”
Dwane and Michelle Crews are committed to heavily investing in the rapidly changing environment of this hot real estate market – providing consumers with the Best of the Best by equipping their agents with cutting edge technology, support and tools – a WIN-WIN for ALL!